I use a large amount of the MTN OPS products. Enduro is one of those products I use on the daily, sometimes twice a day. I like Enduro because it doesn't have any caffeine and I can use it before or during a workout. I like the blood vessel dilation. It helps with my endurance when I'm running or doing functional training. I have a fitness background and see this as a workout enhancer and an overall health enhancement product due to it helping with blood flow. In reality this helps with heart health and could actually save someone's life if they were to have a stroke or heart attack due to oxygen in the blood stream and blood traveling to necessary parts of the body when needed. On hunting trips, I pack this in individual baggies and use it in the daily instead of just drinking water to help with drink enhancement and helping me with long hikes out in the wilderness on backpack hunts. The taste is great in just about any flavor but I think pink lemonade is my favorite. My kids like it as well and I know they are getting something healthy in their systems.