I value equipment that is made to last and that I trust. If it's made locally to me, all the better.
When I'm tip up fishing, I keep it very simple. Make sure your smelts are in good shape and you'll have a good day!
Live smelt if I'm fishing for trout and salmon, big dead shiners for pike.
I like my gear to be easy to transport, easy to deploy, and easy to pack up again.
Clothing is probably one of the most important aspects of ice fishing. You need to stay warm, dry, and I highly recommend a float suit for worst case scenarios.
I can't say enough for how much electronics are changing ice fishing. From electric ice augers to fishfinders, they really help your chances of success and make the day a lot nicer!