Are You an Influencer?


Heather's Choice® Gear discounts for outdoor industry insiders and influencers

In recognition of your influence, professional ability, contribution to the outdoor industry and to your country, Heather's Choice® offers substantial discounts on gear through Guidefitter.

Guides & Outfitters

Hunting & fishing guides, outfitters, PHs, packers, fishing charter captains


Active Duty, Active Reserves, Nat'l Guard, Veterans

First Responders

Law Enforcement, Fire, EMS and Correctional Officers

Outdoor Government

Wildlife Officers, Fish & Game Employees, US Forest Service, US Fish & Wildlife Service

Brand Employees

Employees of outdoor gear manufacturers and their affiliates

Conservation / NGO

RMEF, NWTF, DU, Wild Sheep Foundation and more

Outdoor Educators

Hunting, Fishing & Shooting Sports Educators

Retail Employees

Outdoor retail associates, retail buyers, and manufacturers reps