Austin-based online community for guided outdoor adventures teams with veteran outdoor industry firm to help bolster its 2016 marketing plans
AUSTIN, TX (Jan. 12, 2016) – Guidefitter, the online community for guided hunting and fishing adventures, today announced they have engaged Providence Marketing Group (PMG) as their agency of record for strategic and tactical marketing, content and social media communications and public relations advisory services.
"We interviewed multiple public relations firms over the past six months and selected PMG for their comprehensive advisory services, the caliber of their team and their focus on the outdoor industry," said Bryan Koontz, founder and CEO of Guidefitter. "We look forward to leveraging PMG's experience and deep understanding of the outdoor sports market as we continue to accelerate our growth this year."
Guidefitter is the online community for guided hunting and fishing adventures, enabling sportspersons, guides, outfitters and the organizations that serve them to collaborate and better promote their shared passion for the sport.
Last week, Guidefitter announced the addition of Ben Parsons as the director of business development, to meet the needs of growing demand for their software platform and services for the hunting and fishing outfitting industry and related outdoor gear manufacturers.
"Guidefitter is bringing a unique value proposition to the outdoor industry along with an experienced business and tech team with a history of building successful companies," said Jeff Bergmann, President and founder of PMG. "Our entire team looks forward to helping them shape and advance their message for the innovative web and mobile platform they've pioneered for the outfitting industry."
Guidefitter is the online community for guided hunting & fishing adventures. It is the destination for consumers seeking and sharing guided adventures of a lifetime, the platform for outfitters to save money and run a better business, and the influencer marketing and sales channel for outdoor gear manufacturers. Guidefitter members and the information they share through web and mobile apps, represent the pulse of the guided hunting and fishing industry. For more information about Guidefitter, visit www.guidefitter.com.
About Providence Marketing Group
Providence Marketing Group has been offering proven marketing solutions within the outdoor industry to efficiently and effectively drive the business of its clients. With an emphasis on media buying, media planning, marketing strategy and public relations, Providence provides creative and effective solutions that deliver results. Under the direction of President Jeff Bergmann, Providence brings years of experience and know-how in the outdoor sporting market to help propel brands to new levels.
Providence Marketing Group