I have never owned Kings brand before, but glad I tried it. All of the clothing appears to be very durable and strong. This hoodie is really nice because the hood will cover most all your face if you put it down far enough, and the zipper comes up about to the bottom of the chin.
The material is lightweight and I wore this dove hunting and pheasant hunting. Dove was about 70F or so, pheasant was the same, down to 40F. I was completely comfortable wearing it in both temp ranges. It does a great job of keeping the sun off your arms, but doesn't overheat you. The arms are big enough to allow air movement as well. You have thumb holes you can pull the sleeves down if you want.
Zipper seems very durable and thicker than your normal stuff, happy with that.
Size wise, it fits like it should, leaving a little baggy, which I prefer.
Overall, I'm very happy with the purchase and will be purchasing more.