Started out with Swarovski EL 12x50's guiding elk hunters in NM and CO. They are great optics, but I wanted something with range-finding ability for both archery and rifle season. After comparison shopping, I found the Leica Geovid offered top-notch glass, with bright easy-to-read range-finding digits, even in bright light conditions. I've used them for several seasons now, and found the Geovids hold up well in inclement weather, image quality, durability, and reliability. Few brands, if any, can exceed their performance. Surprisingly affordable, considering their amazing quality.