I have tried most energy drinks to get me through shifts at work and tough workouts. Ignite has helped give me that extra energy first thing in the morning to get me going. I can take it before harder workouts to help with focus and energy as well. I have found I don't get the feeling of crashing that comes with larger caffeine doses. The energy is smooth, focus is on point, and doesn't cause stomach issues. It's simpler in the mornings to throw a scoop in a shaker and be out the door than dealing with the coffee maker. The powder mixes easily with no clumping. Pink lemonade has by far been my favorite flavor with green apple recently being a close second. Ignite packets make it easy keeping a few in your vehicle for hunts as well as getting through the afternoon grind during the week.