I was looking for a balance of quality, performance, and price. This optic fit very well. The clarity is excellent, mounting is simple, and reticle pattern is easy to understand and get used to. Target acquisition is fast, and I love that it's etched into the glass rather than being projected, just in case the battery goes down.
For full transparency, other reviews make very valid points- the reticle is pretty tight. Eye relief is a bit tight and could be improved. Lastly, it's a one MOA adjustment, which is well behind current market standards of 1/2 or 1/4 MOA adjustments.
Overall- great little optic for the price point.