September 5, 2017

Ariat expands its pro program to guides and outfitters for the first time, utilizing the outdoor influencer marketing experts: Guidefitter.

Guidefitter's Verified Pros and members of the Industry Program can now enjoy exclusive discounts on Ariat boots and apparel.

“Getting boots on the ground is our #1 goal and Guidefitter gets those boots on the pro athletes in hunting: Guides,” said Ariat Senior Sales Representative Julia Paulson. “Guides embody Ariat life, and we can’t wait to see more of them rocking our footwear and apparel in the field!”

Ariat is a company founded on technology and innovation, with the goal of making the highest-quality footwear and apparel; a community of riders and people committed to those who ride, ranch and work outdoors.

“Guides and outfitters really put their footwear to the test,” said Bryan Koontz, Guidefitter CEO. “We are pleased that we can offer them the high quality brands that they’ve come to trust, at the pro pricing they deserve.”

Guidefitter is the ultimate hub for guided outdoor adventures. A place where guides and outfitters are empowered by expert status and business support. The influencer marketing platform for outdoor gear brands. An experience collective for anyone seeking their next thrill and burning to share their last one.