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Become the Brand of Choice for Outdoor Professionals

Hundreds of brands use Guidefitter to connect to thousands of verified outdoor professionals

Outdoor Pros are More Important than Ever

Becoming the brand of choice for consumers starts with becoming the brand of choice for outdoor professionals. True outdoor professionals, with their unique experience, authentic voice and trusted, influential advice, have the potential to become the most important marketing and sales assets for your brand.
Retail is changing quickly and influencers - especially nano, expert influencers - are driving more engagement and sales online. Building a massive army of loyal outdoor professionals who can speak with authority while promoting your brand, instead of a competitor’s brand, is now more important than ever to win.
Guidefitter’s next-gen pro program platform provides outdoor brands with the opportunity to engage with true outdoor pro audiences and other influential consumer communities at significant scale without compromising on vetting standards for program eligibility.

Our Pro Audiences

PRO Guides & Outfitters
Hunting guides, fishing guides, mountain guides, hiking guides, wilderness guides, trail guides, adventure guides, river guides, whitewater guides, rafting guides, fishing boat captains, outfitters, lodge owners, tour operators.
Outdoor Brand Employees
Employees and authorized affiliates of select, whitelisted outdoor industry product manufacturers.
Wildlife & Ecosystem Conservation Org Employees
Employees (not members) of wildlife and other ecosystem or habitat conservation organizations such as the Rocky Mountain Elk Foundation, Ducks Unlimited, Wild Sheep Foundation, National Wild Turkey Federation, Backcountry Hunters & Anglers, Theodore Roosevelt Conservation Partnership, and more.
Outdoor Government Employees
Employees of select outdoor government agencies including state fish and game departments, the US Forest Service (USFS), Bureau of Land Management (BLM), US Fish & Wildlife Service (USFWS), National Park Service (NPS), and more.
Outdoor Educators
Instructors: Hunter’s Education, NRA Shooting, FFF Casting, USA Archery Coaches, etc.
Outdoor Retail Associates & Buyers
Employees, including buyers and sales associates, of select, whitelisted outdoor industry retail organizations, including companies such as Sportsman’s Warehouse, Cabelas/BassPro, REI, Bob Wards, Scheels, Backcountry and others.
Military Service Members
For those members of the US military that are currently serving on active duty, in the reserves, or who have previously served.
First Responders & Frontline Health Workers
LEO, Retired LEO, Fire, Retired Fire, EMS (EMT/Paramedics/RN), 911 Dispatch, Search & Rescue, Journeyman/Lineman

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