AUSTIN, Texas (June 28, 2017)

Since February, Guidefitter, the ultimate online hub for outdoor adventures, has partnered with 14 new companies, to offer even more discounted products to verified guides and outfitters.

More and more people are learning the importance of grassroots influencers, people who have boots on the ground in your market and have the voice and reach to influence potential shoppers. Guidefitter’s Grid provides outdoor companies with just that—a large network of guides and outfitters, key influencers of outdoor gear consumers. The powerful platform makes it easy for brands to manage these pro programs seamlessly.

The Grid was launched at SHOT Show in 2016 in Las Vegas. Not only does The Grid allow brands to reach out to Verified Pros, but guides and outfitters are given a central location to take part in pro programs from multiple outdoor companies.

"It's not uncommon for a guide or outfitter to spend hundreds of days in the field through the year. They rely on durable gear and can be very influential on their clients' purchase decisions,” said Ryan Neely, Marketing Manager for Camp Chef. “Getting our products in the hands of these field experts is very important to our brand and beneficial to the guides themselves. Guidefitter is a simple solution that allows our brand to be on the top of the list for these field experts."

New Guidefitter Grid partners announced today include Camp Chef, CanCooker, Cordova Coolers, Dead Down Wind, Goal Zero, GO Wild Camo, MOA Rifles, Phone Skope, Rugged Ridge Outdoor Gear, Sleeping Indian, Steiner Optics, Trophy Taker, Vortex Optics, Wicked Tree Gear and Williams Knife Co.

Verified Pros are considered professional guides and outfitters. To join the Guidefitter network and get verified, visit Guidefitter.com/for-pros or contact pros@guidefitter.com.

Brands seeking more information about influencer marketing can visit Guidefitter.com/thegrid or contact partners@guidefitter.com.