Guidefitter, the online community for guided hunting & fishing adventures, today announced a new addition to the company’s executive team to meet the needs of growing demand for their software platform and services for the outfitting industry. Ben Parsons, an outdoor industry veteran, was appointed as the director of business development and will oversee all sales and business partnerships for the company. Guidefitter is the online community for guided hunting & fishing adventures, enabling sportspersons, guides, outfitters and the organizations that serve them to collaborate and better promote their shared passion for the sport.

Prior to joining Guidefitter, Parsons was the operations manager and national sales director for Lucky Bums, a recreational outdoor equipment manufacturer based in Boise, Idaho, where he oversaw national buyer relationships with REI, Dick’s Sporting Goods, Sports Authority, Cabela’s, and Bass Pro Shops.

“We’re fortunate to have achieved tremendous results in the past year, with a nearly 90% increase in our outfitter membership, a 230% increase in consumer engagement, and now, new demand from gear manufacturers seeking to participate in the community,” said Bryan Koontz, founder and CEO of Guidefitter. “I’m excited to have Ben join the team and am confident that his experience and shared passion for the industry will help continue our growth and ability to serve our members.”

Koontz, an Internet marketing executive, software industry veteran, and avid lifelong sportsman, founded Guidefitter in 2011 to bring comprehensive outfitter search to consumers seeking guided hunting trips. The company completed a $1.5M Series A round of financing from private investors in April 2014 and has since expanded its offerings to include unique marketing and client management tools designed specifically for outdoor guides and outfitters.

The company plans to announce multiple new products for consumers, outfitters and outdoor gear manufacturers later this month.

About Guidefitter Guidefitter is the online community for guided hunting & fishing adventures. It is the destination for consumers seeking and sharing guided adventures of a lifetime, the platform for outfitters to save money and run a better business, and the influencer marketing and sales channel for outdoor gear manufacturers. Guidefitter members and the information they share through web and mobile apps, represent the pulse of the guided hunting and fishing industry.

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Luke Hartle
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