Guidefitter Expands Executive Team

Guidefitter expands executive team with Director of Marketing hire

Nov 3rd, 2016

AUSTIN, Texas (Nov 03, 2016) - Guidefitter, the industry network for professional outdoor guides and outfitters, announced today that Shayna Bane has joined the company as Director of Marketing to lead the next phase of the company’s marketing strategy and execution.

Bane brings a wealth of experience within the outdoor industry, having spent the past 6 years at game processing equipment manufacturer Weston Brands, where she was instrumental in re-developing the brand and building its online presence, leading to a successful acquisition by Hamilton Beach Brands in December of 2015.

“Finding a person with the right mix of outdoor industry experience, web marketing, e-commerce, market positioning, branding, strategy, entrepreneurial energy, and proven success to lead marketing for us was a challenge,” said Bryan Koontz, founder and CEO of Guidefitter. “We’re thrilled Shayna is now part of the Guidefitter team, and look forward to our continued success with her marketing leadership.”

Joining during the launch of Guidefitter’s groundbreaking industry publication for professional guides and outfitters, the Guidefitter Journal, and the company’s expansion of “the Grid” influencer marketing platform to include branded, e-commerce pro shops for outdoor gear manufacturers, Bane will oversee all aspects of the company’s marketing operations.

“I’m honored to be a part of the Guidefitter team,” Shayna commented. “Outdoor recreation is a $650 billion dollar industry in the United States. And Guidefitter is offering a space for the outdoor brands and pros who inspire that spend to better connect with both each other and the consumers fueling the market. By providing excellent content, trip directories, gear discounts, influencer marketing and pro services, we’re positioning ourselves as the ultimate hub for outdoor adventures.”

About Guidefitter
Guidefitter is the industry network for professional outdoor guides and outfitters, the trusted destination for consumers seeking and sharing guided outdoor adventures, and the influencer marketing and sales channel for outdoor gear manufacturers. Guidefitter members and the information they share through web and mobile apps, represent the pulse of the guided hunting and fishing industry. For more information about Guidefitter, visit

Media Contact
Providence Marketing Group
Luke Hartle, 952-239-5076

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