Guidefitter Introduces "The Grid"

Press Release

Jan 19th, 2016

Industry-leading brands including Kenetrek, Zeiss Sport Optics, Badlands, Kryptek, Delorme, and Seek Outside are among early Grid partners.

SHOT SHOW 2016, LAS VEGAS (Jan. 19, 2016) – Guidefitter, the online network for guided hunting & fishing adventures, today at SHOT Show introduced, “the Grid,” a unique influencer marketing service for outdoor gear manufacturers. Through the Grid, manufacturers gain access to the largest verified network of guides and outfitters in the hunting and fishing industry, professionals with significant influence over broader consumer purchase activity.

“Professional guides truly put their gear to the test through the sheer number of days they spend in the backcountry. They have been a key to our strategy of gear verification and first person impressions. Their clients look at them as subject matter and field craft experts, and their opinions and the gear they use carries great second and third order effects!” said Butch Whiting, founder and CEO of Kryptek. “The Guidefitter Grid is a great complement to our Prostaff program and will further extend the reach of our brand and products to significantly more hunting and fishing guides.”

The Grid is a specialty web marketing solution enabling manufacturers to more easily reach a large network of guides and outfitters who are actively engaged in the hunting and fishing industry. The Grid also provides a central location for these professionals to learn about and engage with brands who offer these programs.

“Like Seek Outside, nearly all outdoor gear manufacturers have special programs for professional guides and outfitters, but face significant challenges when trying to manage and market these programs to a highly fragmented outfitting industry.” said Kevin Timm, CEO of Seek Outside. “We’re relying on Guidefitter to help us verify the authenticity of the guides and to help boost our awareness and product penetration in this important segment of our business.”

Today, in addition to introducing the Grid, Guidefitter also announced Grid partnerships with multiple industry-leading brands, including Kenetrek, Zeiss Sport Optics, Badlands, Kryptek, Delorme, Seek Outside, Kodiak Series Cameras, and Air Armor Tech. The Company is planning to launch the Grid to its guide and outfitter network in February.

“Our guide and outfitter members rely heavily on their gear to help ensure success for their clients and for their business,” said Bryan Koontz, founder and CEO of Guidefitter. “The Grid will help these professionals identify more opportunities for affording the best gear available while also providing a valuable sales and marketing channel to these influencers for forward-thinking outdoor brands.” For more information about the Grid or to contact a Guidefitter representative, visit

About Guidefitter
Guidefitter is the online community for guided hunting & fishing adventures. It is the destination for consumers seeking and sharing guided adventures of a lifetime, the platform for outfitters to save money and run a better business, and the influencer marketing and sales channel for outdoor gear manufacturers. Guidefitter members and the information they share through web and mobile apps, represent the pulse of the guided hunting and fishing industry. For more information about Guidefitter, visit

Media Contact:
Providence Marketing Group
Luke Hartle
(m) 952-239-5076

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