‘The Grid for Industry Members’ and ‘Brand Shops’ increase reach and user convenience.
AUSTIN, Texas (Jan. 5, 2016) – Guidefitter, the ultimate hub for guides, outfitters and members of the outdoor industry, announced today the continued expansion of The Grid, an influencer marketing solution enabling manufacturers to more easily reach a large network of guides and outfitters who are actively engaged in the hunting and fishing industry.
Available in early 2017, The Grid will not only continue to serve guides and outfitters through the Pro Program, it will expand its reach with the addition of the Industry Program. The Grid for Industry Members is the easy way to participate in industry pricing programs from multiple manufacturers, all in one location at Guidefitter.com. When an industry professional applies, Guidefitter verifies that the industry member works for an outdoor brand. Once verified, the industry member can apply to multiple brands’ industry programs on The Grid. Partnering Grid brands retain full control over acceptance into their program by managing their specific page within The Grid.
“Industry programs are typically viewed as a courtesy offering—we aim to make them a true sales channel for our outdoor brands,” said Shayna Bane, Guidefitter’s Director of Marketing. “Like guides and outfitters, people who work in the outdoor industry are the most passionate sort of sportsperson: one who turned their passion for the outdoors into a career.”
In addition to the expansion of The Grid for Industry Members, the recent launch of Brand Shops on the Grid now allows guides and outfitters who are Guidefitter Verified Pros to shop and redeem their Pro Program discounts directly on Guidefitter.com for a wide range of outdoor gear.
To date, Guidefitter has partnered with more than 40 top outdoor brands and counting for inclusion in The Grid. New brand partners, as well as new Brand Shops, are continuously being added.
Outdoor Brands looking to sell to Verified Industry Members and/or Guides and Outfitters through The Grid may contact Partners@Guidefitter.com. To join Guidefitter's Grid for Industry Members, contact: Industry@Guidefitter.com.
Guidefitter is the industry network for professional outdoor guides and outfitters, the trusted destination for consumers seeking and sharing guided outdoor adventures, and the influencer marketing and sales channel for outdoor gear manufacturers. Guidefitter members and the information they share through web and mobile apps, represent the pulse of the guided hunting and fishing industry. For more information about Guidefitter, visit Guidefitter.com.
Providence Marketing Group