First two months of 2017 bring a 30% increase in the site's influencer base
AUSTIN, Texas (March 23, 2017) – Guidefitter, the online network for guided hunting & fishing adventures, is pleased to report that its Guidefitter Verified Pro network has grown over thirty percent in the first two months of 2017.
The Guidefitter Verified Pro program is a large network of guides and outfitters, who are actively engaged in the hunting and fishing industry. Guidefitter enables gear manufacturers to more easily market their pro programs to this influencer audience, doing the heavy lifting of recruiting and verifying, through a platform called The Grid. Pros who join this program gain access to special pricing on outdoor gear.
"We’re beyond pleased with the dramatic growth our Verified Pro network has seen in the first two months of 2017," stated Shayna Bane, Guidefitter Director of Marketing. "This 30% jump in Verified Pros highlights our momentum in the guided adventure industry. For our brand partners, this means even more highly qualified influencers becoming familiar with their brand, making purchases and recommending their gear to clients. We’re well on our way to being the go-to network for guides and outfitters, which means we are a must-have marketing and sales channel for any outdoor brand with a pro program."
This overall increase in Verified Pros has, naturally, driven membership among individual brands’ pro programs. Through Guidefitter, several hundred Verified Pros joined leading performance apparel brand Under Armour’s pro program in January and February alone.
"We are pleased to work with Guidefitter to help grow the positive impact we all have in the hunting industry.” said Bryan Offutt, Under Armour VP of Global Brand Management – Outdoor. “Guidefitter has successfully helped us identify and partner with hundreds of professionals across North America who are instrumental in growing the sports we all love.”
The newly added Verified Pros, now enrolled in pro programs like that of Under Armour, offer a wide range of outdoor adventures all over the United States and Canada. While the network was already strong with verified western big game guides and midwest whitetail guides, the two-month influx saw an even larger increase of pros within those categories in particular. Those guiding waterfowl and upland hunts also make up a significant portion of the new members. Verified fishing guide membership saw a surge as western fly fishing guides and Florida fishing guides joined in large numbers.
Guidefitter is the ultimate hub for guided outdoor adventures. A place where guides and outfitters are empowered by expert status and business support. An influencer marketing platform for outdoor gear brands. An experience collective for anyone seeking their next thrill and burning to share their last one. For more information about Guidefitter, visit Guidefitter.com.
Director of Marketing, Guidefitter