Guidefitter Spotlight Episode 04: Camilo Barcenas, Co-Founder/CEO of GOES Health

Transcript

Bryan Koontz (00:03) Hi, I'm Brian Koontz. The following is a conversation with Camilo Barsinus. He's the co-founder and CEO of a brand new outdoor industry company called GOES Health, or simply GOES, G-O-E-S. For those of you who know me, you know I love to hunt fish, off-road, can't be outside as often as possible, but I'm also somewhat of a technology nerd. So for me, GOES checks all of these boxes and is a perfect addition to my outdoor kit.

The GOES team, including Camilo's co-founder, Dr. Grant Lippman, has essentially taken the collective knowledge of some of the best wilderness medicine physicians in the world and organized all of this information into an iPhone app or an Android app if you prefer. So it's kind of like having a wilderness medicine specialist in your pocket 24-7 in case something goes wrong while you're outside, either to you, to a family member, to a friend.

And there's some really neat ways they've organized this information based on what type of activity you're doing and where you are in the country, in the world. So GOES is just getting started just with their formal launch this year and I'm excited to see where the company heads from here. They've already won an outdoor retailer innovation award. They've already been featured in the New York Times, Time Magazine, the Washington Post, countless other applications. So definitely a cool company to check out and get to know in this interview.

Based on my experience playing around with the app already, I can see it being a must-have addition, especially if you're an outdoor guide Almost the responsibility that you should have to keep this in mind in case your clients ever need it or any other enthusiasts Who likes to spend out time outside? So with that join me now in this conversation with Camilo and make sure to check out this really cool new company. That's already the number one outdoor health app Welcome to the Guidefitter Spotlight

Bryan Koontz (00:00) All right, Camilo Barsimus from GOES Health. I'm so excited to have this conversation with you. We met at the outdoor retailer conference, I think in the hotel lobby, where all the things happen in Salt Lake. And.

Camilo (01:08) Yeah. where all the things happen.

Bryan Koontz (01:30) You like, I don't even know where to begin with your career. Like you've, it seems like you've done so much with, I think Stanford is involved in there and a whole bunch of stuff. And now you're an entrepreneur and now you've built a crazy app that's going to help save people's lives, at least their knees in the back country and, and so on and so forth. Can you just like, let's just kick this off by telling me a little bit about you. Cause you're, you're kind of a weird duck and I love it.

Camilo (01:56) Yeah, no, certainly weird ducks and dark black swans get the attention at times. Bryan, thanks for having me. It was lovely meeting you and thanks for creating the opportunity for us to continue our relationship through here. My background is really a great setup for my co-founder's background. But my background briefly is I moved out to California about 18 and a half years ago.

Bryan Koontz (02:01) Yeah.

Camilo (02:23) to work for the guy who built the first two paperless hospitals. And then I developed a career over 15 years, 17 years, developing new technologies to help nurses and doctors take better care of patients. And so.

Bryan Koontz (02:01) Yeah.

Camilo (02:39) Wait a minute, wait a minute. I have to ask, what is a paperless hospital? What does that mean?

Camilo (02:44) You can imagine before the era of electronic medical records, a paperless hospital is a place where you would go in and then they would put a barcode around you, around your hand, and then you get checked in, and then you go to your bed, and a physician never writes a prescription pad. Now in 2023, maybe people don't really remember even what prescription pads look like, but back in the day, being able to enter prescriptions directly into a computer was a big deal.

Bryan Koontz (03:06) Ahem.

Camilo (03:12) as was an entire automation tracking patients from admitting all the way through discharge. And so over the course of the career, when I started less than 5% of hospitals or doctors had electronic medical records, and now we're sitting here at about 99% in the United States. And so I've had the great fortune of having been able to work at some of the biggest health systems and some of the most innovative

healthcare centers to create new technologies, including having started a software company with a Mayo clinic about 10 years ago, where we created actually a social network that created nurses and doctors with best practices around how to better take care of their patients. And I launched this with a team of mine. And after that, I spent five years. In charge of the installation, activation and integration.

of the technology at Stanford's new $2 billion hospital that we opened right before COVID. And so while I was working on that project, I really did a lot of thinking around where healthcare is going and really just like everyone else, just being repeatedly frustrated, especially on the personal level about how disappointing and how broken the whole system here is in the US. It's like a disaster. And I thought...

Bryan Koontz (04:38) Yep.

Camilo (04:40) the way it's gonna get better is when people can actually take care of themselves. And so I was having a conversation with my dear friend and neighbor over smoked meats. And he was asking me, hey, Camilo, what are you gonna do when you're done with this hospital? And I said, you know, I actually wanna create this future where people can actually take care of themselves. And he said, what are you gonna do? And I said, I don't know.

but I'll know when I see it. And then a week later, Dr. Grant Lipman received a phone call from a guy who had been bitten by a snake the day before.

Bryan Koontz (05:22) And who is this doctor? Who is Dr. Lipman? Who is he?

Camilo (05:26) Dr. Grant Lipman is my co-founder at GOES and grants medical training. He went to Stanford School of Medicine and after becoming an emergency room physician and really sharing his passion for the outdoors with his mentor, they started to develop and work and create a curriculum.

Camilo (05:55) called wilderness medicine as a medical specialty and wilderness medicine doctors. There are only about 125 of them in the world and they're, they are emergency room physicians who then live one or two years in the wilderness, understanding everything that can happen to you in the outdoors. And then how do you take care of yourself when something happens, when you don't have access to tools and you don't have access to a $2 billion hospital. And so Grant,

graduated second fellow in this specialty. And then for 20 years, he's written over 150 peer reviewed papers of all sorts of incredible things, which hopefully we can get into today. But Grant for 20 years had just been like saving people's lives, including at the highest peaks on planet earth. Doing contributions to

the medical knowledge of what happens to the human lung at high altitudes amongst his many publications. He has snake bites in the wilderness. Uh, in one of these papers, it turns out then there was a gentleman in Northern California who had been bitten by a snake in his backyard, went to his local emergency room, got treated, got discharged.

Bryan Koontz (07:29) So they didn't know what they were doing, is I guess the upshot here.

Camilo (07:33) I think they were delivering the best practices that would be had at a tier one emergency room, which is to say a 99th percentile, really one of the best hospitals in the country. But what happens is that folks in these places aren't trained in wilderness medicine. And so they don't know the ins and outs of all the particularities and things that, in all the conditions to take into consideration when triaging a patient of this type.

And so this individual, when he got discharged, he thought he was going to be okay. And he got treated. But that night, the situation was only getting worse. And so when he started Googling, he found Dr. Lippman and he came down to Stanford the next day. And then pretty much Grant saved his life. And recognizing the level of enumeration, Grant knew because where the guy was, what time of year, what kind of snake, and was able to effectively triage him.

So yeah, and so a week later, after Grant and I were sitting here enjoying ourselves, having a conversation, he saves this guy's life. And then the guy made a donation to Stanford University to say, hey, Dr. Lipman should be able to stand something up to take these kinds of calls. And so then Grant called me up and he's like, hey, you remember that conversation we were having just a week ago? How about we have a go at this?

Bryan Koontz (08:33) I see.

So that contribution was effectively like seed money for GOES? Is that where that went? Kinda? Ha ha.

Camilo (09:09) Yeah, effectively that seed money, we then spent six months interviewing people all around planet earth, looking at Japan, Indonesia, Asia, South Pacific, Western Europe, South America, North America, mapping injuries that people have in the outdoors. And we uncovered a couple of kind of.

things that needed to be addressed, which was, or we uncovered a couple of challenges, which is that there's not really a place that helps you understand all of the risks that are happening in the outdoors. There doesn't exist an offline tool to help you take care of yourself in the outdoors when you're off the grid. And then if you do have a connection, you don't actually have access to these kinds of world-class experts that can help you with all the things that happen to you specific to where you are in the outdoors. It's like a...

It's its own subspecialty of medicine. So we got it seeded, we built this thing. We then, this is back in 2020, during the summer of COVID. So we were working on this thing, interviewing people all around, working in our homes. And then we thought, you know, we really got to stress test this thing. And we were in a, you know, everyone was locked up in their homes. We were able to get in touch with the medical director at the Grand Canyon.

And he connected us with the search and rescue team there, the National Park Service Search and Rescue Rangers. And so we had them download the app. They were incredible working with us. They would take it out in the field. They would shadow folks as they were having medical situations. And then they would come back and give us feedback. And they gave us a lot of great feedback. And then we had kind of the first version. And then we presented to Stanford. And Stanford said, you know,

Um, this is kind of like a bit more than what the original scope was because originally it was supposed to be like a, like a hotline, but after we went through this process, we said, no, we got to like, stand up this software it's available. And they said, well, look, this is Dr. Lipman's intellectual property. This was funded from the outside. We know you guys and we support you all. And we really believe that this is the kind of knowledge that needs to get out into the world, um, particularly coming out the back of COVID when

this drove all sorts of new folks into the outdoors. And so they really supported us moving forward with this. Subsequently, we evolved and we've grown since then, but it really gave us these roots in kind of the top tier level of care and information that we wanna make available to folks.

Bryan Koontz (11:37) Yep.

So that's an amazing backstory. And I'm sure that everyone who's watching now is like, OK, what are they talking about? Who is it? What is the app? What is the software he's mentioning? What is GOES? Can we just dive right in? And I think maybe we'll be able to demo a little bit. But what are you talking about? What is this thing that you've created?

Camilo (12:16) Yeah, I'm really excited to share with everyone GOES Health. And we call it the ultimate outdoor safety companion. And what we're doing is we are uniquely quantifying all of the risks that are happening to people in the outdoors before they go outdoors. So you think natural disasters, you think weather, anything that, you know, we're incorporating all the risks that can happen to you.

and then we personalize it. Snake bites, bears, we got ticks, insects, bites, scorpions.

Bryan Koontz (12:46) Grizzly bear attacks maybe.

Just like, spraining an ankle, like anything, right? Like anything like that.

Camilo (12:58) rolling an ankle, getting struck by lightning. And there's a whole series of things that can happen in the outdoors. And so we've created an app, and it's for free in the app store. It's for free in Google Play. The website is goes.health or goeshealth.com. And you download it, and for free you can see the weather. And we actually just released a couple of weeks ago precision hourly weather that is more accurate than Google or Apple Weather. So it replaces the Weather app.

as a starting point, we aggregate and show you all the risks specific to where you are standing and what the risks will be. And then we worked with our team of wilderness medicine doctors. We have 27 of them. So of the 125 in the world, 27 of them are our medical advisory board. We created this novel body of content that is all available offline. So for free.

Bryan Koontz (13:31) That's smart.

Camilo (13:58) We give away access to blisters, unconscious. So learning CPR, we have offline guides on how to give CPR to an infant, to an adolescent, to an adult. We also give away snake bites as an ode to our origin story. And then for a subscription, you can have access to over 65 topics and subtopics that we have in the app. We have over 30 how-to guides. And we also have an Assess tab where we

Bryan Koontz (14:14) Right.

Camilo (14:28) recreate the questions you'd be having with one of our wilderness medicine doctors so that when you're offline and you do roll your ankle and you're not sure if you need to evacuate or not, we provide a perspective based in medical information in the latest medical knowledge of wilderness medicine. And so that's the baseline of the app. So you got free GOES, weather, you got GOES, which is wilderness medicine library and assess.

And then we have GOES plus, which is 24 seven access to our physicians as well. So you can actually text or call. Uh, and we always have.

Bryan Koontz (15:05) That's super cool. And they just dance and someone's going to be there. Like anytime you ping them, someone's going to pick up the phone so to speak.

Camilo (15:10) It's unbelievable. Yeah. We, someone's going to pick up the phone. Uh, we've always got at least three physicians online and, um, the stories that we get are just totally incredible. It's totally incredible. So, yeah, so we're starting, but you know, really stoked to be sharing the story.

Bryan Koontz (15:24) That's wild.

You know, I think that what you're doing, um, so many people like me, I love being outside, I live in Montana now, which I feel very blessed to live here. And, um, I like to sleep outside as much as I possibly can. I like to sit around the campfire. I like to hike, I hunt fish, all the things. And, you know, I think that I'm probably like most people where we take for

that we're just going to go have a great time outside. Like you don't anticipate something's going to go wrong. And when things do go wrong, that's when you're like, oh crap, now what? And you're not prepared or whatever. Like I have a satellite communicator, so I at least prepare ahead of time for that kind of stuff. But I think that this just seems to be one of those things that you just need to be a responsible human, especially if you're a guide. And I remember when we were talking in Salt Lake, you and me.

We got into this conversation about if you're a guide, it's almost you're not being responsible if you don't have something like GOES on your phone, in your pocket, so that if your client or you get it, especially your client gets into a tough spot or something goes wrong because the outdoors are unpredictable and all that. Like it's almost how dare you not, right? Have something like that to protect.

the safety and well-being of your client. Anyway, I think it's a whole thing that most people just don't even think about it until you need it. And then you're like, oh crap, now what do I do?

Camilo (17:03) Yeah, I think it's a couple things, right? I think like, Bryan, so you've got a family, right? You guys go camping. You know, I've had this idea of running a marketing campaign where it's like, you have a tent, you got like an adult tent, and then the lights all go out, and they're like kids' tents, but the lights flicker out, you have like a fire dying, and then you hear this like rrrrrrrrrrrrrrrrrrrr

say to the husband, did you download GOES? Because in that moment, you are gonna be looked to be like, hey, are you ready? So I think just like, yeah, like we're looking at you. And so I think kind of like from this familial level, there's this need and can like take care of ourselves. And then, you know, when we've gone on trips, like you really are looking to your guide, like you're putting your safety in their hands. You are effectively.

Bryan Koontz (17:37) Yeah. Yeah, that's right. That's right. What do we do now? Yeah. Totally.

Camilo (17:58) not thinking, because you're like, hey, this guy's got my back, he knows exactly what's gonna happen.

Bryan Koontz (18:03) Well, that's, I mean, I think that's the, that is the role of literally every outdoor guide is a yes, I'm a whitewater guide. I'm a hiking guide. I'm a hunting guide. I'm a fishing guide. I'm a whatever guide. I'm going to show you a great time. But while we're out there doing that, the implied position as well is I also have your back, like if things go wrong, I know how to do CPR. I know how to like fix your broken leg and how to do all these things. And I bet that that's not. I think that most clients probably give their guides more credit than they should when it comes to that sort of thing.

Camilo (18:36) I think that's totally fair. I think, you know, I mean, guides are, it's not an easy thing. And you're always like rolling from one thing into the other. I know certainly like when we've had the privilege of being taken around with folks who are familiar with the land, they're like rolling off another engagement, then they got another engagement. So I think that having a tool that gives you just like baseline things to share, to increase the, even like the perceived level of safety and knowledge is something that's really useful, right? I mean, being able to pull out a phone. And if you do have connection, I'm happy to show you on the app what it looks like, but you'd be able to like literally say, hey, over the next eight hours, over the next three days, by hour, here's what we can expect in the app highlights outdoor health risks that are going to appear. So, like at midnight, hypothermia risks kicks in at 3 a.m. frostbite kick risk, risk kicks in right after this certain point at this elevation, high altitude illness kicks in. And so just, you know, providing these waypoints of outdoor health considerations to your group ahead of time, just, you know, it creates a moment of, Hey, this guy is prepared. He's ready. And then, you know, you're probably going to be going off the grid.

Bryan Koontz (19:55) I like it.

Camilo (20:03) that you have peace of mind in case something happens. But even before that, we just have so much information that really you can't even find on Google or Chat GPT. We have really created a novel wilderness medicine library that, and we've made it accessible for folks from a five to seventh grade level. That's one of the key pieces of feedback we got from the search and rescue rangers. They were like, hey, great idea.

Bryan Koontz (20:14) Hehehe

Camilo (20:32) We can't understand what you're saying, keep it simple. And so that really re-informed the experience that we've now created.

Bryan Koontz (20:34) Keep it simple, yeah. I mean, it's almost like I think the opportunity for you guys is, again, within the guide community, that you almost want to get to the point where clients are asking them, are you GOES certified? Or something along those lines. Do you have my best interest? Do you have all the stuff you need in your pocket there, all that stuff? I think that could be an interesting goal for you guys, to run some sort of a program where guides can be

Camilo (21:08) Yeah.

Bryan Koontz (21:11) GOES certified or some sort of basic level of like, so that as a client, I know if shit goes a little south, pardon my French, that I know that you got my back and I know that you know what you're doing. You have the knowledge base right there. And even just a guide who says yes, of course I have that already sets that person, you know, it just establishes them outside the crowd.

Camilo (21:12) Go certified.

Bryan Koontz (21:41) of folks who were like, what are you talking about? You know what I mean? So like.

Camilo (21:43) Yeah, no, when we were talking about this, it was such a great idea and it was just like on the face of it makes so much sense. As you and I, we've had our conversation. Since we had our conversation, there's a number of things we're working on in the product, which I think are really intriguing. But to bring it back to you camping, taking your family camping, if you've been taking your family camping in the same place for the last 20 years.

Bryan Koontz (21:58) Ahem.

Camilo (22:10) But let's say, you know, realistically, you got a younger family. So let's say in the last 10 years, like the weather has changed in that same place over the last 10 years, right? Like where it was hot, it's gotten hotter where it's cold. It's maybe gotten a little later to get cold, but then it's a lot colder for longer and now there's rain and there's flood. So there's just kind of like, there's this need to really reevaluate yourself with the actual risks real time with the latest information. And we do that. And I think that's, you know, that's one piece. But then the other thing that's really fascinating for me is being aware of the risks by time of year that are presented from plants like fauna and then insects and migratory paths of different types of animals. So knowing what kinds of animals are awake are in season to be aware of, you know, effective, like what are all the risks?

Bryan Koontz (22:54) Mm-hmm.

Camilo (23:10) that present themselves by time of year, by location, is a knowledge set that one expects guides to know. Right? And so by kind of like, we've been approaching it from this wilderness medicine approach where, scientifically, what can we actually define, circle, and understand to then make that something that then we can like make it easily understandable to then...

Bryan Koontz (23:18) Yeah, true. Yeah.

Camilo (23:38) learn and then be able to share those learnings with others to collectively get more people to enjoy nature and enjoy the outdoors and prevent things from happening in the first place.

Bryan Koontz (23:49) That's awesome. Well, you mentioned maybe sharing some. Can we look at the app? Is it can we do that? Do we have do we have the technology? Can we? Can we can we figure that? Figure that out on this podcast thing. Let's see if we can figure that out, because.

Camilo (23:57) We have, we have dreams.

Yeah, let's see here. Yeah, so here's, yeah, so I was actually just looking at the weather map to identify what the, what natural disaster alerts are going on in the country. And I found that in Akron, Colorado. So you can find, so for free, you can look up any destination, but I just looked up Akron, Colorado. And so you can see here, you can scroll over the bar and it shows you by hour.

Bryan Koontz (24:08) Oh, look at you. Awesome.

Camilo (24:31) what the weather's gonna be. And you can see here that at midnight, hypothermia risk kicks in. So then you can actually click this and you get tips specific to where you are. And this is all written by our doctors, right? And then you can learn more, but to come back here, I just wanna click on the red flag warning. So it's like, what's a red flag warning, right? Well, this is what the government sends out.

Bryan Koontz (24:48) Hmm?

Camilo (25:00) affected area, fire zones, et cetera, et cetera. We put in a link to our information that then makes this a lot more understandable. So you can imagine as a guide, like, hey, here's this alert going on. What does this mean? Who's most at risk? And having just this high level knowledge beforehand, then having actual tactical information on how to prepare for the specific risk. And then when things actually happen,

Bryan Koontz (25:13) Mm-hmm.

Camilo (25:29) what to do, right? So we just launched...

a number of natural disaster alerts. We've got 125 natural disaster alerts. Where is it that you go camping? Let's check this out.

Bryan Koontz (25:46) Well, just look at the bridges or like the gravelly mountains. Look, the Gravellys south of Ennis, Montana. Yeah. Gravelly range. It's a LL. I think it's E-L-L-Y. Gravelly range.

Camilo (25:48) Oh, let's.

Is this how you spell it?

Bryan Koontz (26:08) and find that.

Camilo (26:12) in Montana?

Bryan Koontz (26:13) Yeah, it's in Montana. You can just do NS, just do ENNIS Montana. E-N-N-I-S.

Camilo (26:20) Venice, E-N-N.

Bryan Koontz (26:21) Yeah, E-N-N-I-S. Like around there, yeah. That's fine there. And it's Montana. There you go.

Camilo (26:33) Yeah, so in Ennis, yeah, so here's what's going on right now is in Ennis at eight o'clock, hypothermia risk kicks in, right, so you can see, so tomorrow, so if you're like camping, you can be aware of what time, assuming you've got sunrise, 724, sunset 458, gives you these high level weather, and then you can say, okay, you know, 10 o'clock, get going.

Bryan Koontz (26:35) Let's see what's going on around NS.

Camilo (27:01) Sunsets at 458 and then look at this and then a midnight frostbite then kicks in because at these different levels Then you can it triggers the different types of outdoor health alerts

Bryan Koontz (27:06) Mm-hmm.

So let's say I'm camping in Ennis or wherever, somewhere close by and something happens. What, what, how do I use the app then? Like I, I get, I get bit by, I probably won't get bit by a snake in the winter, but you know, something, I mean, there are a lot of rattlesnakes in Ennis in the summer, but, um, how do I, yeah, how do I, yeah.

Camilo (27:25) So across the bottom.

So a couple of ways, you could go to our library and navigate or search for a keyword, or you just go straight to the Assess tab. And so it's like, look, right now it's below 40 degrees. You mentioned there might be an attack, an animal or a bug bite.

Bryan Koontz (27:45) system.

Hmm. Oh, I see crashes. I see the categories now. Okay. Huh? Oh, shit. Wow. Yeah, that's bad. Okay.

Camilo (27:54) or

Yeah, so as you update this, I mean, this is like a bad day in Ennis when all of this is happening. But again, or I guess you say that this works all offline. So you can be in the middle of nowhere. We just had an incredible episode a few weeks ago happened to one of our subscribers, but I'll just come back here and Ennis you can say, you know, it's cold outside. And then we have this

where we've created an avatar, where you can actually pick where you got injured, right? So you can, for instance, say, I jacked my shoulder, right? And then it takes you to the next screen. And okay, hypothermia, is it a wound care? Do I have an exposed bone? Is it a burn? Let's just say, you know what, it's my shoulder. So the first thing is the apple,

Bryan Koontz (28:27) Whoa.

super cool.

Camilo (28:55) deep breaths and try to stay calm. Next thing, it's my shoulder. And then this is what do you notice about the injury? And it gives you some options. Right, so let's say.

Bryan Koontz (28:57) Hmm?

There is a deformity, the shape of the joint looks unusual. Wow, wow, that's detailed.

Camilo (29:10) Yeah. So let's do that.

Right, and then the next question, can you take the hand of your injured side and touch the opposite shoulder? So can you do this exercise? No, I can't. So then the app assesses you and it tells you there's concern you might have a dislocated shoulder. And then it shows you a guide on how to reposition your shoulder. Okay. This is totally incredible. This is...

Bryan Koontz (29:36) This is detailed, this is super detailed.

And this is coming from that network of doctors you were talking about, these Wilderson Medicine folks. Okay. So, we're going to go ahead and get started.

Camilo (29:49) Yeah, this comes from wilderness medical knowledge, which is what do you do when you don't have access to anything? So in this case, how do you relocate your shoulder? Here's how you do it. And in fact, we had a gentleman in Seattle last Wednesday, fell off his ladder in the basement of his house and he pulled out his app and he walked himself through and he popped his shoulder back in. And then he let me know, he said,

Bryan Koontz (30:15) That's crazy.

Camilo (30:18) you saved me a thousand bucks and you saved me five hours from the emergency room wait. So walking through your Ennis bad day, let's come back here and then the app continues on your journey and it says, so when your shoulders back in place, the next step is create an arm sling. And then specific to what you have with you, the app is gonna update the instructions of what to do.

Bryan Koontz (30:23) Sure, sure.

Camilo (30:45) You see this? So let's say you got long fabric. So it walks you through how to make a sling. And then, okay, let's check your circulation, sensation and movement. All right, so here's what your circulation should be like. You know, tip of the finger should turn paler.

Bryan Koontz (31:00) I mean, it's literally a doctor in your pocket. I mean, this is what we're talking about here. Yeah.

Camilo (31:04) It's literally an emergency room position in your pocket. Yeah. So what do you notice? And then you answer questions. You know, there's a problem with circulation or there's a problem with a movement or you know what, I actually feel everything okay. How badly does it hurt? Right, and you're like, it's actually not too bad. Well, it seems like you can continue on your adventure. Right? Now, if we go back and you go, no, it actually still hurts a lot. It says, you gotta get out of there.

Bryan Koontz (31:21) Interesting. Yeah.

Mm-hmm.

Camilo (31:32) Unfortunately, your adventure's over. So that's just one of the scenarios. But to give you an idea here, when you go into the library, you see that you have all these guides, you have access to all this information. We've got dislocate shoulders, how to make an arm splint, how to make a foot splint. It's really fascinating because what it...

Bryan Koontz (31:32) Hit, hit, right, yeah.

Camilo (32:00) Wilderness medicine is what do you do when you don't have access to things? So here it's like you're learning how to make a splint. Right with.

Bryan Koontz (32:07) Mm-hmm.

Camilo (32:10) things that you pick up from the outdoors.

Bryan Koontz (32:13) Oh, interesting. I see. How to use your shirt to make a splint kind of thing, right? Uh-huh. Unsticks. Right, right. Mm-hmm.

Camilo (32:18) Yeah. In this case, yeah, sticks. Yeah. So, um, yeah, I mean, it's, it's really interesting. And then, um, I think that the natural disasters are something that's that are really relevant all over the place. Um, because this is just something that I think we're all dealing with at a particular time of year and just having content that's been written by wilderness medicine doctors is something that our whole team is really excited about sharing.

in making available to folks.

Bryan Koontz (32:49) I just keep coming back to this thought that the guiding community needs to embrace technology like this. And it's, I was going to say it's almost criminal if they don't, maybe that's going a little too far. But it's just, there's a responsibility as someone who is the shepherd of a person in the outdoors to make sure that they are prepared for anything, you know, as many things as they can be. And so this is...

seems like one of those tools that you wouldn't go out without first aid kit. So why not go out with, you know, why would you also not go out with a knowledge base like this to help someone when, when stuff goes, goes wrong.

Camilo (33:31) Yeah, yeah, no. And again, it's also, you know, as a guide, you may have kids that want to learn about particular things and being able to just hand them a phone. So, hey, check this out. Learn about the different types of spiders or bees or what have you. I think it's, you know, it's a real lightweight thing, right? Just get on your phone, make it accessible. Why not?

Bryan Koontz (33:54) Yeah, why not? Like this is a dumb, like why wouldn't you like put it on your phone? I mean, everyone takes their phone with them everywhere. I mean, so I totally get it. I totally get it. So what's so what's the future look like? Like, so you guys are new. Um, and, you know, obviously goal number one is let's get the Go's name out there. Let's make sure people know who you are and what this is all about. But.

Where do you see things going? Like what's the future? Like the future might be like the next six months. I don't know. But where do you see this going?

Camilo (34:24) Yes, so.

So yeah, as you mentioned, we're really excited about just getting the word out. We have really been met with uniform excitement across ages, education, political affiliations, national, international. Everyone's really excited about this. One of our founding first principles of the company has been to make something that's complimentary and additive to everything else that exists. And so we...

have really at different decision points of making wilderness medical knowledge accessible to people. We've said, well, you know, would that be competitive to this? Or would these people think that we're taking away their market share or whatnot? And we just said, look, let's lead with what doesn't exist, which is this information. And then let's create an entire repository of information that's useful to people. So we just released.

A couple of weeks ago, we released hypothermia, frostbite. We have these now information. We have the offline protocols available, this inclusion natural disasters, starting with these three that we have today. In the future, we also have additional tornadoes, hurricanes. So filling out the gamut of natural disasters, we think that's really important for folks. In the spring, we're gonna be releasing the water sports. So the amount of...

of drowning incidents in the United States and injuries in water is like astounding. So we're excited about releasing water. We have one of the things that we're working on is the UV consideration. So you know, maybe not everyone knows that you can get more burned at a higher altitude than not. And then you can get more burned if you're surrounded by snow or sand or water.

So we're actually redefining an SPF level specific to people's skin tones and specific to their altitude and location and environment because that doesn't exist.

Bryan Koontz (36:35) That's amazing.

I remember when we talked, I don't know if this is still part of your roadmap, but one of the things that you guys mentioned as part of your vision, which was like amazing is, is to be able to tell the app a little bit about yourself, where you are, like where you plan to go have an adventure. And then the app will tell you what, what sort of, what, what you need in your first aid kit. Oh, you're going to go there and you're going to do this. Okay. Here's what your first aid kit needs to look like. That to me was like,

That's amazing.

Camilo (37:10) Yeah, so I'll tell you, so here's what's really exciting about that because we've really taken that and then taken it one level further by collaborating with the National Park Service at the federal level to identify and get access to all the medical incidents that have happened in state and national parks for the last 10 years. So you can imagine going with your family, going to a local park, a state park or a national park, saying, hey, I'm going this time of year.

And then we can identify here are all the risks specific to that location in time of year and you know, how many, how long are you going for? Let's pack that first aid kit. So then you've got your GOES app, you've prepared, you're aware, you've made that first aid kit. And then let's say something happens to you. What we're working on is actually incorporating what we know you have in your first aid kit and presenting that to you.

Bryan Koontz (38:07) Use this tool in your first aid kit to do this thing.

Camilo (38:09) Yes, as part of the self-assess. So the same way that right now we have, you know, these questions that ask you, do you have a shirt or do you have access to these tools? And depending on that, we get personalized feedback. Well, we're gonna have that specific to your first aid kit. So, because it's like, we know what you have with you, right? So, that's, yeah, that's really exciting. I mean, look, we are creating a movement here to help people enjoy the outdoors safely and to make the most of nature.

Bryan Koontz (38:12) That's cool.

That's super cool.

That's amazing.

Camilo (38:39) And so we really believe in this value of self-empowerment and getting people outdoors and helping one another, because the people who go outdoors, I mean, we get it and with guides, they want to help take care of their folks. And so the more informed that your troop is and the folks that you're taking out are, the better they're going to feel, the more positive associations they're going to have. And then, you know, there's another interesting thing, Bryan, I don't know if you're familiar with this, but in our research, we learned that culturally in the United States, people

go out with guides, and then there's a degree of expectation that the guides are gonna teach them stuff so that then they can start going out by themselves. Whereas in Western Europe, people just call the guide over and over and over to keep retaking them to the same climbs or to different locations. But here, I think in the American pioneer spirit, we wanna be taught and empowered to be able to go out and do stuff. And so by creating, giving the guides a tool.

Bryan Koontz (39:25) Mmm.

Camilo (39:40) to prepare their folks to help them have the best time possible. Teaching them is something that then those folks are just going to appreciate and take with them. And it's going to lead to more, you know, to better associations and people remembering a better time and, and that the guides actually cared for them enough to say, Hey, you know, use this for yourself and your families.

Bryan Koontz (40:02) Right. I got your back. Yeah. Don't worry. Yeah. That's, that's awesome. You know, you mentioned, uh, just, uh, like regionally, like knowing, knowing what to, to watch out for it. There's a, so, you know, I, as I live in Bozeman Montana, I live very close to Yellowstone National Park. And there was a great book. I think it's, I think the title is death in Yellowstone. I think that's what it is. It's like stories that goes way back in the 1800s and of all the ways people die in Yellowstone.

And the number one, my takeaway, my kids and we would travel and we would read this book because I would take them to places that on purpose didn't have internet so that they wouldn't be on their screens and stuff. So we read this book and the takeaway from the book that I have is pay attention to the signs. Do not get off the path. That's like the number one way to not die in Yellowstone. But anyway, it's...

Camilo (40:58) No, no, you know, they're the author of the medical director of the Grand Canyon wrote a piece, it's how to not die at the Grand Canyon. Right. And so these things, it's like, we need to know them. And you know, it's like, step number one, if you get lost, what do you do? You're supposed to sit down. Don't keep losing yourself. Yeah. If you're with a group, you just stay there.

Bryan Koontz (41:11) There you go.

Mm.

Interesting. Don't keep, don't keep walking.

Camilo (41:29) And I think that there are these specific considerations. Another thing, yeah, specific considerations, depending on location, by time of year, right? So heat illness is a thing in the Grand Canyon. In Yosemite, for the fall, it's people slipping on rocks and hurting themselves because there's moss on the rocks in the fall. And so, yeah, again, being aware of these, reading the signs, staying on the trail, not touching things that look scary.

Bryan Koontz (41:34) Right, right, right.

Sure.

Mm-hmm. That's wild. Well, I appreciate this conversation. And I think that apps like this, it's more like knowledge like this, needs to cruise around with literally everyone who's out there. Because we've gotten so soft as humans. We're comfortable with concrete and screens. And then we've

pretend that we pretend that we know what we're doing when we go outside and we don't really think about the fact that things can go really, really wrong or really quickly and when they do and you're not prepared, when you're in that moment, then you realize, oh man, I wish I would have been more prepared. And so I think it's really cool what you guys are doing. And I'm super stoked to be partnering with you. And I really, I really do think that maybe you and I outside of this conversation.

Camilo (42:23) getting soft.

Bryan Koontz (42:52) can have some conversations with some of the guide and outfitter associations that we have relationships with to figure out how it's almost like this needs to be somehow required, you know, to be in the pockets of guides. And I think if even if it's not like legally required or whatever, we don't have to get into that. But I think outfits who see technology like this can stand out and almost market the fact that

We have, not only are we going to show you a great time, we're going to get you on a great bull elk, or we're going to get you on some great brown trout in the Madison or whatever, but we have your best interest in mind. All of our guides are trained in CPR and first aid, and they have the GOES app in their pocket and, you know, da da. So I think that makes a ton of sense.

Camilo (43:39) Yeah, Bryan, it's been really great working with you and your community, and we really are looking to partner with folks and understand how we can really help support folks more and more. And if I can just also add in that, look, we fundamentally believe, the reason why we're in this is to get more people outdoors and to actually not be in their screens, right? So just to be like really clear that.

we believe that there is a need to educate people so that they can appreciate even more what they're looking at, keep them out of harm's way, and then give them a tool in case something bad happens. We're literally leveraging technology to help the humans be better versions, like more fulfilled versions of ourselves, which comes from being out in nature. And so certainly like, you have a phone, you have apps, you should have this because this is made for you.

and to get out. So we're really excited to work with the community. I'm always available. Email me, find us on LinkedIn or on Instagram, reach out and we even have feedback at goes.health as a call to action for folks that wanna get in touch with us because we're just trying to make this better. And there's a lot of things that we can do and the way it's gonna really realize its full potential is partnering with the community and folks are really passionate about.

making these experiences in the outdoors the best that they could be.

Bryan Koontz (45:09) Totally awesome, man. Camilo, thank you so much for this time. I really appreciate it. And I look forward to ongoing conversations with you. I'm stoked to see where the app goes, because it's really cool what you guys are doing. The fact that I have 27, what is that, roughly a fourth of all the wilderness medicine professionals in the country in my pocket is pretty awesome stuff. So Camilo with GOES Health, awesome.

Camilo (45:22) What thing?

available.

Bryan Koontz (45:38) Thank you so much and you know if you want to know more anyone who's watching this they're available on Guidefitter also go to goes.health I think was the website and outside of that I again thank you for your time really appreciate it.

Camilo (45:53) Thank you guys, it was a lot of fun. Can't wait for the next one, Bryan. Look forward to talking to you soon.

Bryan Koontz (45:56) Sounds great.

Cool. All right.